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7 ActiveCampaign Alternatives in 2021

Are you considering switching from ActiveCampaign?
Make an informed decision with our list of 7 Best ActiveCampaign alternatives.

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Why Should I Look For ActiveCampaign Alternatives?

ActiveCampaign is an email marketing automation tool with well-liked features. However, ActiveCampaign has its limitations too, especially those new to email marketing. You'll have to shell out a big penny to use advanced features.

What Are the Standout Features of ActiveCampaign?

Campaign automation flowchart for every client’s unique needs

Email funnels to convert prospects into customers

Visually stunning and creative personalized emails

Email segmentation and dynamic content

Issues With
ActiveCampaign

Here are some of the reasons why you need to look for ActiveCampaign competitors.

  • The interface is overwhelming and it is not for novice users.

  • The customer support is not reliable.

  • Customer onboarding is not smooth and you might have to wait a lot to get a basic walk-through of the product.

  • Integration with other apps is not as easy as you expect.

  • Its design elements are not intuitive. Its fonts and email designs are limited.

  • Contact search limitations

  • Lack of visual reports

  • It has a lot of email templates but they don’t cover all of the customer journeys.

ActiveCampaign Alternatives Comparison

Here's a full comparison of the top ActiveCampaign competitors


EMAIL MARKETING SOFTWARE BEST FOR BEST FOR UNIQUE FOR UNIQUE FOR TRIAL PLAN TRIAL PLAN STARTING PRICE STARTING PRICE
Active Campaign Advanced High-Control Email Builder Up to 100 contacts From $15 / month
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 Beginner to advanced (SMBs) Robust Email Marketing Up to 2,500 emails for 250 subscribers From $10 / month
SendInBlue Beginner Smart “send time” optimization Up to 2,500 emails From $25 / month
convertkit Intermediate Easy to use workflows Free landing pages and 30 premium email templates From $29 / month
Getresponse Intermediate Email Analytics Unlimited number of emails to up to 1,000 subscribers From $15 / month
sendx Advanced Built-in heatmap tracking Up to 2,000 emails From $7.49 / month
awber Intermediate Easy-to-use marketing campaigns No free plan From $29 / month

List of Top 7 ActiveCampaign Alternatives For Email Marketing

  1. BayEngage
  2. SendInBlue
  3. ConvertKit
  4. Aweber
  5. SendX
  6. GetResponse
  7. MailChimp

1. ActiveCampaign Alternative: BayEngage


ActiveCampaign Vs BayEngage

BayEngage is an all-in-one marketing automation product from TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores worldwide. With BayEngage, you can ace customer engagement in no time.

BayEngage offers better email segmentation for sending out personalized email marketing campaigns. You can grow your email list management and manage them in a single dashboard.

BayEngage offers more features than ActiveCampaign at a reasonable price, making it a value-for-money ActiveCampaign alternative. It’s safe to say that BayEngage is quite affordable compared to ActiveCampaign, with many features.

The Features In BayEngage That Make It One Of The Best Alternatives to ActiveCampaign

Simple email builder:

Easy to configure email campaigns for your Shopify store

Tailor-made Email Templates:

Hundreds of free prebuilt, customizable email templates

Smart Segmentation:

Segment using demographics, email interactions, history

Integrated Shopify Catalog:

Fetch product information from the Shopify product catalog.

Curate Information Easily:

Curate product information for your email templates.

Creative Gallery/Studio:

Store and manage beautiful email marketing images.

Drive more sales on autopilot:

Acquire more customers and recover abandoned carts.

Personalized email marketing:

Powerful segmentation to send emails at the right time.

Increase brand engagement:

Improve engagement with welcome emails, abandoned cart emails, etc.

Interesting features to be launched soon: Setting up automation workflow where you can add email, SMS, Facebook Messenger, push notifications, and many more.

Active Campaign band green
$0/mo

Up to 250 subscribers

14-DAY FREE TRIAL
PRICING

  • Offers a 14-day free trial period

  • The free trial accommodates contacts up to 250 and a maximum email volume of 2,500

  • Monthly Paid plan starts at $10 and accommodates contacts up to 1,000 and maximum email volume of 10,000 (Add on pricing $20/month)

  • Increase tiers per $10 and enjoy 2x contacts and email volume

  • Pricing extends up to $850 per month which accommodates contacts up to 100,000 and a maximum email volume of 1,000,000 (Add on pricing $1,000/month)

› Check Pricing

Why Choose BayEngage As Your ActiveCampaign Alternative?

Better segmentation: Send relevant emails to your subscribers with our advanced email segmentation.

Grow your list: Use our mastered email list management and grow lists faster than ActiveCampaign.

Advanced automation builder: Use our advanced automation builder, which is fast, reliable, and extremely easy to use.

Affordable pricing: We offer more features at a reasonable price, making it a value-for-money ActiveCampaign alternative.

Free email templates: Has 250+ free prebuilt, customizable email templates to suit your brand’s identity.

Better email marketing score: Offers better email open and click-through rates than ActiveCampaign through A/B testing.

Unlimited Support: Our support team is available to solve your queries 24*7 which makes BayEngage one of the best ActiveCampaign competitors.

Built for growing companies: BayEngage’s pricing plans are tailor-made for small and growing businesses.

2. ActiveCampaign Alternative: SendInBlue


ActiveCampaign Vs SendInBlue

SendInBlue is a marketing automation platform that has been slowly turning into an ActiveCampaign alternative. Sendinblue includes the best features of ActiveCampaign but at a better price.

The Features In SendIBlue That Make It One Of The Best Alternatives to ActiveCampaign

Customizable Sign-up Forms

Link Tracking

Transactional SMS

Social Media Integrations

Real-Time Reporting

Google Analytics Integration

Marketing Automation Tools

API & Documentation

Pre-Schedule Campaigns

Email Campaigns

IF YOU AREN’T SURE ABOUT SENDINBLUE AS YOUR OPTION, CHECK OUT OUR SENDINBLUE ALTERNATIVES PAGE TO GET MORE INFORMATION.

Active Campaign band green
PRICING

  • It starts at $0 for up to 300 emails/day.

  • $25 per month for up to 40,000 emails/month.

  • $39 for up to 60,000 emails/month.

  • $66 for up to 120,000/month.

  • Customized pricing available for more number of subscribers.

Why Choose SendInBlue As Your ActiveCampaign Alternative?

Pricing plans scale better at higher levels and is more affordable.

Pricing plan based on emails and not email subscribers.

Easier to use with simple marketing automation features.

Heatmap email analytics to improve buyer’s journey.

Easy to isolate “leaks” in your marketing funnel.

Smart “send time” optimization marketing tool.

Real-time sales alert using transactional emails.

3. ActiveCampaign Alternative: ConvertKit


ActiveCampaign Vs ConvertKit

ConvertKit was specially built for content site operators and bloggers. All its features come at a bit of a premium price but can be well worth it if you fit their target demographic, especially with powerful automation builders.

The Features In ConvertKit That Make It One Of The Best Alternatives to ActiveCampaign

Custom opt-in forms

Landing page templates

Email scheduling

Drip email marketing tools

Email campaigns and sequences

Custom segmenting

Personalized messages

Open rate tracking

Click through tracking

Active Campaign band green
PRICING

  • Plans start at $29/month for up to 1000 subscribers

  • $49/month for up to 3,000 subscribers

  • $79/month up to 5000 subscribers

  • Finally, a sliding scale for more extensive plans with more subscribers.

Why Choose ConvertKit As Your ActiveCampaign Alternative?

Intuitive and easy to use workflows (For Non-Techies)

Built with bloggers in mind

Exit-intent and advanced logic email opt-in functionality

Clean marketing interface

Blog-centric email templates

Switch To BayEngage and

- Access 300+ email templates
- Take advantage of advanced segmentation
- Send 2500 emails to 250 subscribers in the free plan

4. ActiveCampaign Alternative: Aweber


ActiveCampaign Vs Aweber

Aweber is one of the email marketing tools popular among small businesses and known for its marketing automation features. After revamping their automation offerings, they have become a sought after ActiveCampaign alternative.

The Features In Aweber That Make It One Of The Best Alternatives to ActiveCampaign

Activity tracking

Click-through tracking

Customizable branding

Design management

Email campaign

Email deliverability tracking

Follow-up autoresponder

HTML email templates

Opt-in email marketing tools

ActiveCampaign band green
PRICING

  • The basic plan starts at $19/month for up to 500 subscribers.

  • $29/month for up to 2,500 subscribers.

  • $49/month for up to 5,000 subscribers.

  • $69/month for up to 10,000 subscribers.

  • Finally, $149/month for up to 25,000 subscribers.

  • More extensive lists can get a custom quote from Aweber.

Why Choose Aweber As Your ActiveCampaign Alternative?

Many integrations such as Shopify, WordPress, PayPal, Facebook, etc.

Generous 30-day Free Trial period

Provides easy double opt-in functionality for sign-ups

Easy-to-use marketing campaigns and email campaigns

Email templates for all industries and businesses

Long track record of best results in marketing software space

5. ActiveCampaign Alternative: SendX


ActiveCampaign Vs SendX

SendX is a newbie in the marketing software space. But some of their features and automation are well built for the next generation and have become an ActiveCampaign competitor. Their email automation services evolve every day making it an ActiveCampaign alternative.

The Features In SendX That Make It One Of The Best Alternatives to ActiveCampaign

A/B Testing

Analytics / ROI Tracking

Behavior Tracking

Campaign Management

Custom Landing Pages

Customer Segmentation

Drip Email Marketing campaigns

Event-Triggered Actions

Visitor Tracking

Active Campaign band green
PRICING

  • Starts at $7.49 per month up to 1000 subscribers.

  • $14.99 per month up to 2500 subscribers.

  • $29.99 per month up to 5,000 subscribers.

  • $39.99 per month up to 10,000 subscribers.

  • $44.99 per month up to 15,000 subscribers.

  • Enterprise plans and custom pricing are available for larger lists.

Why Choose SendX As Your ActiveCampaign Alternative?

More affordable starting price at just $7.49 per month.

Unique Opti-Send Tech deliverability booster.

Built-in A/B split testing.

Built-in heatmap tracking.

In-app messages and notifications.

Close integration with bots and chatbot triggers.

6. ActiveCampaign Alternative: GetResponse


ActiveCampaign Vs GetResponse

GetResponse is an ActiveCampaign competitor and offers full-scale automation and autoresponder logic. All of its features are at a generally more affordable price, making it an effective ActiveCampaign alternative.

The Features In GetResponse That Make it One Of The Best Alternatives to ActiveCampaign

Autoresponders 2.0

Email drag-and-drop Editor

Responsive Email Design

Video Email Marketing tools

Real-time Reports

State of the Art API

Landing Page Creator

Form Builder

Forms on the Go

Active Campaign band green
PRICING

  • All plans start with an initial subscriber count of 1000.

  • $15/month for Basic Plan.

  • $49/month for Plus Plan.

  • $99/month for Professional Plan.

  • $1,199/month for Enterprise Plan.

Why Choose GetResponse As Your ActiveCampaign Alternative?

Basic plus plans are less expensive than ActiveCampaign.

Best class Webinar automation sequences and landing pages.

Fully functional mobile app.

Real-time sales alerts.

Lead nurturing marketing automation tools.

Industry-leading email deliverability rates.

7. ActiveCampaign Alternative: MailChimp

ActiveCampaign alternatives MailChimp

Mailchimp is an all-in-one marketing platform for Small to Medium businesses. It was originally a web design agency that became an email marketing service provider in the 2000s.

Later, it spread its wings to other marketing channels: Social ads, CRM, Shoppable landing pages, postcards, websites, content tools, and automation.

The Features In Mailchimp That Make It One Of The Best Alternatives to ActiveCampaign

Drag and DropContent Studio

Drag and Drop Editor:

Make use of their pre-built email templates and drag and drop editor to build relevant emails that fit your brand with ease.

Content Studio

Content Studio:

You can store all your creatives and manage them however you want. You can find and use it in your email campaigns whenever you want.

Automation:

Reach the right audience at the right time by building your email automation recipe. This helps you cover all of the customer journeys.

Automation

Real-Time Data:

Get a real-time report on the performance of your email campaigns. Make smart decisions and keep improving your future email campaigns.

If you aren’t sure about Mailchimp as your option, check out our Mailchimp alternatives page to get more information!.

Active Campaign band green
PRICING

  • There is a free plan from which you can send emails to 2000 customers/month.

  • The Essential plan starts at $10. You send emails to 500 contacts with 24/7 customer support and customization.

  • The Standard plan helps you send emails to 500 contacts. It starts at $15/ month and comes with automation and data-powered tools.

  • The Premium plan helps you send emails to up to 10000 contacts. It starts at $ 307/ month.

Why Choose Mailchimp As Your ActiveCampaign Alternative?

Advanced Automation Builder: Its advanced automation helps you send personalized emails which can help you send flexible experiences to different customers.

Transactional Emails: You can send emails that always get delivered. You also send fast and personalized emails order confirmation emails using their API and SMTP features.

Email Templates: Send out high-quality emails with ease making use of its 100+ email templates that almost cover every customer lifecycle.

Other Alternatives

FAQs

Is ActiveCampaign free?

ActiveCampaign offers a free plan and allows you to send 9,000 emails per month.

How does BayEngage compare with ActiveCampaign?

BayEngage offers more interesting email marketing and customer engagement features. The price is also affordable, making it the best ActiveCampaign alternative.

Why should I look for ActiveCampaign alternatives?

ActiveCampaign has many limitations, including affordable pricing for small businesses. To have the best email marketing software at an affordable price, you need to look out for ActiveCampaign alternatives.

What are the best alternatives to ActiveCampaign?

Apart from BayEngage, some good ActiveCampaign alternatives would be SendInBlue, ConvertKit, Aweber, SendX and GetResponse.

Can I migrate from ActiveCampaign to BayEngage for free?

Yes, it is free. BayEngage migrates all your data easily without loss of data.

Tired of using ActiveCampaign?

Try a better alternative to ActiveCampaign

Start a 14-day free trial. No credit card, no setup, no hassle.