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Although Mailchimp has been a popular choice for users for over a decade, Mailchimp has been losing its loyal customers because of a lot of reasons. Mailchimp started out as an email marketing software at the beginning but now Mailchimp’s unique selling proposition is that it is an integrated marketing platform. They have added marketing automation and storefronts among other things.
This expansion has made their ‘legacy’ users anxious as they believe that Mailchimp is moving away from its core competency and losing focus on what it was known for: email marketing. E.g. In 2021, Mailchimp started charging for Audiences instead of just active subscribers for its new users and a feature to also run Facebook, Instagram, and Google ads.
And drastic and uncalled-for changes like this made Mailchimp legacy users and potential users look for Mailchimp alternatives.
To make things easy for you, we have put together a list of Mailchimp competitors with a complete comparison of the Mailchimp competitors’ features and pricing.
Ask these questions before choosing a Mailchimp Alternative
As mentioned earlier, Mailchimp was popular because of its free and entry-level plans but that changed with its pricing and policy updates in 2021. After the update, the pricing goes higher as the contacts grow.
These are not the only reasons, you should move on from Mailchimp and look for a Mailchimp alternative.
The first reason you should research Mailchimp alternatives is you cannot contact Mailchimp’s support by phone unless you subscriber to their Premium plan. Not only that, you don’t even get any customer support if you use their free plan and you get the only email and chat support for standard and essential plans.
Additionally, their email and chat support has proven to be unreliable in their customer reviews.
The second reason to find a Mailchimp alternative is that their integration to Ecommerce platforms is not the best in the industry, there is a lot of better email marketing software that sync with Shopify and other Ecommerce platforms seamlessly.
The third reason to look for a Mailchimp alternative is that even updating the Mailchimp app can make you lose your subscriber list. Imagine, painstakingly, generating thousands of leads to build a strong relationship with your customer base and just a simple app update can make you lose all of your email lists!
The fourth reason you should look for Mailchimp alternatives is that every contact in your list is a billable contact, even after the contact unsubscribes to your list. And the most terrifying thing is if one contact is uploaded twice in two email lists, you will be charged twice for the same contact.
The free plan includes 250emails/ day for up to 2500 active subscribers, 380+email templates, drag and drop editor, email automation, sign-up forms, pop-up, and coupon builder, and SMS marketing. All of these features with a reliable phone, chat, and email customer support.
“Email marketing is the most non-intrusive and effective marketing channel ever. Spamming, click-baiting, and salesly content don’t work. Know your audience, respect their time and privacy, give them value to their business and you will win the game!”
BayEngage is one of the cheaper Mailchimp alternatives in the industry. It is an all-in-one marketing cloud focused on Ecommerce stores and it has everything you need in an email marketing tool. Its easy-to-use interface makes it a good choice for people with different knowledge levels in email marketing: from beginners to experts.
With BayEngage, you can acquire more customers, recover abandoned carts, reactivate lost customers, and engage them throughout their lifecycle using email autoresponders. You can build powerful email segmentation and custom workflows to send relevant emails at the right time.
BayEngage’s welcome emails and abandoned cart email recipes easily improve your customers’ journey. There are hundreds of responsive email templates to send promotional emails, or triggered series to drive your Ecommerce store sales.
Here’s the list of features that this Mailchimp alternative has:
An email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Klaviyo delivers extraordinary experiences for customers across email and other owned channels, which makes it an excellent alternative to Mailchimp.
Features available in this Mailchimp Alternative:
Omnisend is an email and SMS platform with a strong orientation towards eCommerce. It works predominantly on conversion-focused automation and segmentation options. There are some clear extra features that Omnisend offers that make it one of the best free Mailchimp alternatives.
Features available in this Mailchimp alternative include:
CM Commerce is a refreshing Mailchimp competitor that combines powerful eCommerce marketing with user-generated content tools. They work predominantly on customer engagement and have interesting features to build trust in your brand.
Features that are available in this Mailchimp alternative are:
Sendinblue is a Paris-based company that provides sales and marketing solutions with a suite of products. Their decision to make waves by offering some of the cheapest plans available in the market has worked in their favor. They’re surprisingly good for email automation and list management, which makes Sendinblue a Mailchimp competitor.
Some useful features that this Mailchimp alternative has are:
If you are looking for cheaper Mailchimp alternatives to build an automated email sales funnel, Active Campaign rises to the top. Active Campaign helps eCommerce businesses send newsletters easily and plan a complicated sales funnel, making it one of the best alternative to Mailchimp.
Features of this Mailchimp alternative are very suitable for experienced marketers:
SendGrid became one of the cheaper Mailchimp competitors with its affordable and top-performing email marketing tool, which focuses particularly on high-volume and transactional sending. Besides enabling high-volume sending, SendGrid also wins the race for top deliverability, making it one of the best Mailchimp alternatives.
This Mailchimp alternative’s features cannot be underestimated:
Constant Contact is one of the best Mailchimp alternatives if running events is the top priority. Their event management features set them apart from every other email marketing service. This team has constantly been trying to educate users through webinars and courses and make the platform easier to use.
GetResponse entered the Ecommerce market, claiming to be one of the easiest and effective newsletter tools. They offer excellent solutions when it comes to automation. GetResponse gained the marketers’ attention by adding interesting tidbits such as free iStock photo images and an iOS and Android app to send your campaigns on the go, which makes it one of the best Mailchimp competitors.
Features included in this Mailchimp alternative are:
When Moosend hit the market, it caught the attention of every marketer as a free Mailchimp alternative. This included access to almost their entire pro features. By including a good selection of responsive templates and advanced segmentation, Moosend held its place in the market and turned out to be a good Mailchimp competitor.
The following features are available in this Mailchimp alternative:
A relatively new Lithuanian email marketing solution provider and claims itself to be a modern, sleek, and aesthetic Mailchimp alternative – and it really is too! They offer decent offers for free users, which is exactly why they proudly call themselves ‘Free Mailchimp Alternatives.’ MailerLite also offers good multilingual options.
These features are inclusive of what this Mailchimp Alternative offers:
HubSpot entered the market as a platform for growth combining marketing automation, email, and other marketing tools with the power of CRM. HubSpot is one of the best Mailchimp competitors to offer a clear insight into how your marketing efforts and initiatives affect your customers’ experience at different points in the buyer’s journey. It continues to be one of the best Mailchimp competitors for advanced marketing features and functionality.
This mailchimp alternative has more than email marketing features available, they call it Marketing Hub. Here are some features it has:
ConvertKit entered the email marketing game in 2013 – in a short span became an interesting Mailchimp alternative. ConvertKit was originally designed for authors and bloggers who became its brand advocates. Owing to popularity, it quickly enhanced its email marketing features and became one of the cheaper Mailchimp alternatives.
Features of this Mailchimp alternative include the following:
AWeber, an email marketing service provider started in 1998, is a major Mailchimp alternative now. It has a huge fan base of small business owners. If you check AWeber’s services and brand messaging, it’s evident that they focus specifically on connections.
Check these Mailchimp alternatives’ email marketing features:
SendX is an intuitive and affordable Mailchimp alternative based in Delaware, USA. It has over 3000 companies as its clients in a short period of 3 years. It is a young and steadily growing company.
Features in this Mailchimp alternative include:
Yes. BayEngage is a good Mailchimp alternative with a high email delivery rate and powerful segmentation.
BayEngage is a cheaper alternative to Mailchimp. The pricing starts at as low as $10.
Mailchimp has a lot of issues like paying for contacts and not subscribers, emails landing on spam, limited email templates, and more which is why you need a Mailchimp alternative.
BayEngage has 300+ email templates, powerful automation, 15+ signup forms, and you pay only for subscribers and not contacts. You can also reduce your spam score to 0.04% with BayEngage
Migrating all your data is as simple as a click. You can also avail BayEngage’s free migration services to make the switch absolutely seamless.
Yes, BayEngage provides a 14-day free trial. You can send up to 2,500 emails to 250 subscribers.
BayEngage has one-click synchronization of contacts, orders, and products with your Shopify, WooCommerce, BigCommerce websites, and more. You can also use BayEngage for your non-eCommerce websites.
BayEngage stands out for most of the features. Some of those are a user-friendly drag and drop email editor, 300+ pre-built email templates, millions of licensed stock images, signup forms to acquire subscribers, schedule campaigns in different time zones.
Narendar Rajagopalan is the Director of Marketing at TargetBay with a passion for MarTech and all things eCommerce. When he’s not at work, he will be busy drinking Madras Filter Coffee or green tea (without sugar!)