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Although Mailchimp has been a popular choice for users for over a decade, Mailchimp has been losing its loyal customers because of a lot of reasons. Mailchimp started out as an email marketing software at the beginning but now Mailchimp’s unique selling proposition is that it is an integrated marketing platform. They have added marketing automation and storefronts among other things.

This expansion has made their ‘legacy’ users anxious as they believe that Mailchimp is moving away from its core competency and losing focus on what it was known for: email marketing. E.g. In 2021, Mailchimp started charging for Audiences instead of just active subscribers for its new users and a feature to also run Facebook, Instagram, and Google ads.

And drastic and uncalled-for changes like this made Mailchimp legacy users and potential users look for Mailchimp alternatives.

To make things easy for you, we have put together a list of Mailchimp competitors with a complete comparison of the Mailchimp competitors’ features and pricing.

Ask these questions before choosing a Mailchimp Alternative

What’s even a spam box when you can get an email marketing tool with high email deliverability?

What Can Replace Mailchimp?

Why It’s Time to Move on From Mailchimp?

As mentioned earlier, Mailchimp was popular because of its free and entry-level plans but that changed with its pricing and policy updates in 2021. After the update, the pricing goes higher as the contacts grow.

These are not the only reasons, you should move on from Mailchimp and look for a Mailchimp alternative.

The first reason you should research Mailchimp alternatives is you cannot contact Mailchimp’s support by phone unless you subscriber to their Premium plan. Not only that, you don’t even get any customer support if you use their free plan and you get the only email and chat support for standard and essential plans.

Additionally, their email and chat support has proven to be unreliable in their customer reviews.

anastasia

The second reason to find a Mailchimp alternative is that their integration to Ecommerce platforms is not the best in the industry, there is a lot of better email marketing software that sync with Shopify and other Ecommerce platforms seamlessly.

maarit

The third reason to look for a Mailchimp alternative is that even updating the Mailchimp app can make you lose your subscriber list. Imagine, painstakingly, generating thousands of leads to build a strong relationship with your customer base and just a simple app update can make you lose all of your email lists!

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The fourth reason you should look for Mailchimp alternatives is that every contact in your list is a billable contact, even after the contact unsubscribes to your list. And the most terrifying thing is if one contact is uploaded twice in two email lists, you will be charged twice for the same contact.

Try The Mailchimp Alternative for Free

The free plan includes 250emails/ day for up to 2500 active subscribers, 380+email templates, drag and drop editor, email automation, sign-up forms, pop-up, and coupon builder, and SMS marketing. All of these features with a reliable phone, chat, and email customer support.

Here’s A Complete Overview Comparison of All The Best Mailchimp Alternatives

Mailchimp Alternatives
Best For
Pricing / month
Is a Free Plan or Trial Period Available?
BayEngage
Ecommerce, Church Emails, Law Firms, and Political Campaigns
$10
yes
Kaviyo
Ecommerce
$20
Yes
Omnisend
Ecommerce
$16
Yes
CM Commerce
SMBs
$9
Yes
Sendinblue
Media and Publishing
$25
Yes
Active Campaign
Experiences Marketers
$9
Yes
SendGrid
Enterprise
$15
Yes
Constant Contact
Government and Education
$9.99
Yes
GetResponse
Experienced marketers and Medium to Large companies
$15.58
Yes
Moosend
SMBs
$9
Yes
MailerLite
Small and Medium-sized Enterprises
$9
Yes
HubSpot
Enterprise
$45
Yes
ConvertKit
Content Creators
$9
Yes
AWeber
Marketing and Advertising Agencies
$19.33
Yes
SendX
Small, Medium and Large companies
$7.99
Yes

“Email marketing is the most non-intrusive and effective marketing channel ever. Spamming, click-baiting, and salesly content don’t work. Know your audience, respect their time and privacy, give them value to their business and you will win the game!”

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The Best Mailchimp Alternatives for 2022

1. BayEngage

BayEngage is one of the cheaper Mailchimp alternatives in the industry. It is an all-in-one marketing cloud focused on Ecommerce stores and it has everything you need in an email marketing tool. Its easy-to-use interface makes it a good choice for people with different knowledge levels in email marketing: from beginners to experts.

With BayEngage, you can acquire more customers, recover abandoned carts, reactivate lost customers, and engage them throughout their lifecycle using email autoresponders. You can build powerful email segmentation and custom workflows to send relevant emails at the right time.

BayEngage’s welcome emails and abandoned cart email recipes easily improve your customers’ journey. There are hundreds of responsive email templates to send promotional emails, or triggered series to drive your Ecommerce store sales.

Here’s the list of features that this Mailchimp alternative has:

What’s The Difference Between Mailchimp And BayEngage?

Email deliverability rate
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
Low deliverability rate.
Emails end up in spam in some cases.
but only for Premium plans
Essential plan starts at $11
BayEngage
High deliverability rate Has a separate team to support customers to get high deliverability
It’s available in the free plan too.
Starts at $10 pay only for active subscribers)

2. Klaviyo

An email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Klaviyo delivers extraordinary experiences for customers across email and other owned channels, which makes it an excellent alternative to Mailchimp.

Features available in this Mailchimp Alternative:

What’s The Difference Between Mailchimp And Klaviyo?

No. of Integrations
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
250+ integrations
but only for Premium plans
Essential plan starts at $11
Klaviyo
200+ integrations
Only chat and email support is available
Starts at $20

3. Omnisend

Omnisend is an email and SMS platform with a strong orientation towards eCommerce. It works predominantly on conversion-focused automation and segmentation options. There are some clear extra features that Omnisend offers that make it one of the best free Mailchimp alternatives.

Features available in this Mailchimp alternative include:

What’s The Difference Between Mailchimp and Omnisend?

Web push notifications
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11
Omnisend
Only chat and email support is available
Starts at $16

4. CM Commerce

CM Commerce is a refreshing Mailchimp competitor that combines powerful eCommerce marketing with user-generated content tools. They work predominantly on customer engagement and have interesting features to build trust in your brand.

Features that are available in this Mailchimp alternative are:

What’s The Difference Between Mailchimp And CM Commerce?

Collect and leverage product reviews
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11
CM Commerce
Only chat and email support is available
Starts at $9

5. Sendinblue

Sendinblue is a Paris-based company that provides sales and marketing solutions with a suite of products. Their decision to make waves by offering some of the cheapest plans available in the market has worked in their favor. They’re surprisingly good for email automation and list management, which makes Sendinblue a Mailchimp competitor.

Some useful features that this Mailchimp alternative has are:

What’s The Difference Between Mailchimp And Sendinblue?

Transactional Emails
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
Additional charges apply
but only for Premium plans
Essential plan starts at $11 for 500 contacts
Sendinblue
Only chat and email support is available
Starts at $25 (it includes a 20,000 email limit and no daily send limit)

6. Active Campaign

If you are looking for cheaper Mailchimp alternatives to build an automated email sales funnel, Active Campaign rises to the top. Active Campaign helps eCommerce businesses send newsletters easily and plan a complicated sales funnel, making it one of the best alternative to Mailchimp.

Features of this Mailchimp alternative are very suitable for experienced marketers:

What’s The Difference Between Mailchimp And Active Campaign?

Transactional Emails
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
Additional charges apply
but only for Premium plans
Essential plan starts at $11
Active Campaign
Only chat and email support is available
Starts at $9

7. SendGrid

SendGrid became one of the cheaper Mailchimp competitors with its affordable and top-performing email marketing tool, which focuses particularly on high-volume and transactional sending. Besides enabling high-volume sending, SendGrid also wins the race for top deliverability, making it one of the best Mailchimp alternatives.

This Mailchimp alternative’s features cannot be underestimated:

What’s The Difference Between Mailchimp And SendGrid?

Transactional Emails
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
Additional charges and limitations apply
but only for Premium plans
Essential plan starts at $11 for 500 contacts
SendGrid
Only chat and email support is available
Starts at $15 for 1000 contacts

8. Constant Contact

Constant Contact is one of the best Mailchimp alternatives if running events is the top priority. Their event management features set them apart from every other email marketing service. This team has constantly been trying to educate users through webinars and courses and make the platform easier to use.

Features

What’s The Difference Between Mailchimp And Constant Contact?

Transactional Emails
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
Additional charges and limitations apply
but only for Premium plans
Essential plan starts at $11 for 500 contacts
Constant Contact
great for managing events like webinars, demos and funraisers
chat support is available
Starts at $9.99

9. GetResponse

GetResponse entered the Ecommerce market, claiming to be one of the easiest and effective newsletter tools. They offer excellent solutions when it comes to automation. GetResponse gained the marketers’ attention by adding interesting tidbits such as free iStock photo images and an iOS and Android app to send your campaigns on the go, which makes it one of the best Mailchimp competitors.

Features included in this Mailchimp alternative are:

What’s The Difference Between Mailchimp And GetResponse?

Transactional Emails
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11 for 500 contacts
GetResponse
email and chat support are available
Starts at $15.58 for 1000 contacts with unlimited website builder.

10. Moosend

When Moosend hit the market, it caught the attention of every marketer as a free Mailchimp alternative. This included access to almost their entire pro features. By including a good selection of responsive templates and advanced segmentation, Moosend held its place in the market and turned out to be a good Mailchimp competitor.

The following features are available in this Mailchimp alternative:

What’s The Difference Between Mailchimp And Moosend?

Transactional Emails
SMS marketing
Pop-up builder
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11 for 500 contacts
Moosend
email and chat support are available
Starts at $9 for 500 contacts

11. MailerLite

A relatively new Lithuanian email marketing solution provider and claims itself to be a modern, sleek, and aesthetic Mailchimp alternative – and it really is too! They offer decent offers for free users, which is exactly why they proudly call themselves ‘Free Mailchimp Alternatives.’ MailerLite also offers good multilingual options.

These features are inclusive of what this Mailchimp Alternative offers:

What’s The Difference Between Mailchimp And MailerLite?

Sell Digital Products like ebooks and other downloadable assets
Email verfier
Transactional emails
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11 for 500 contacts
MailerLite
email and chat support are available
Starts at $9 for 1000 contacts

12. HubSpot

HubSpot entered the market as a platform for growth combining marketing automation, email, and other marketing tools with the power of CRM. HubSpot is one of the best Mailchimp competitors to offer a clear insight into how your marketing efforts and initiatives affect your customers’ experience at different points in the buyer’s journey. It continues to be one of the best Mailchimp competitors for advanced marketing features and functionality.

This mailchimp alternative has more than email marketing features available, they call it Marketing Hub. Here are some features it has:

What’s The Difference Between Mailchimp And HubSpot?

Revenue attribution report
Account based marketing
Transactional emails
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11 for 500 contacts
HubSpot
email and chat support are available
Starts at $45 for their entire Marketing Hub that includes email marketing, ABM, landing pages, and marketing automation

13. ConvertKit

ConvertKit entered the email marketing game in 2013 – in a short span became an interesting Mailchimp alternative. ConvertKit was originally designed for authors and bloggers who became its brand advocates. Owing to popularity, it quickly enhanced its email marketing features and became one of the cheaper Mailchimp alternatives.

Features of this Mailchimp alternative include the following:

What’s The Difference Between Mailchimp And ConvertKit?

Features, especially for Creators
Sell digital products
Transactional emails
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11
ConvertKit
email and chat support are available
Starts at $9 (if you choose the yearly plan, you get 2 months free subscription)

14. AWeber

AWeber, an email marketing service provider started in 1998, is a major Mailchimp alternative now. It has a huge fan base of small business owners. If you check AWeber’s services and brand messaging, it’s evident that they focus specifically on connections.

Check these Mailchimp alternatives’ email marketing features:

What’s The Difference Between Mailchimp And AWeber?

Integration with Canva
Web push notifications
Free stock images
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11
AWeber
email and chat support are available
Starts at $16.5 (includes webpage and sales tracking

15. SendX

SendX is an intuitive and affordable Mailchimp alternative based in Delaware, USA. It has over 3000 companies as its clients in a short period of 3 years. It is a young and steadily growing company.

Features in this Mailchimp alternative include:

What’s The Difference Between Mailchimp And SendX?

High email deliverability
Free migrations
Dedicated IPs
Coupon creator
Sign up forms to generate leads
Phone, chat and email support
Pricing / month
Mailchimp
but only for Premium plans
Essential plan starts at $11
SendX
email and chat support are available
Starts at $7.49

FAQs

Yes. BayEngage is a good Mailchimp alternative with a high email delivery rate and powerful segmentation.

BayEngage is a cheaper alternative to Mailchimp. The pricing starts at as low as $10.

Mailchimp has a lot of issues like paying for contacts and not subscribers, emails landing on spam, limited email templates, and more which is why you need a Mailchimp alternative.

BayEngage has 300+ email templates, powerful automation, 15+ signup forms, and you pay only for subscribers and not contacts. You can also reduce your spam score to 0.04% with BayEngage

Migrating all your data is as simple as a click. You can also avail BayEngage’s free migration services to make the switch absolutely seamless.

Yes, BayEngage provides a 14-day free trial. You can send up to 2,500 emails to 250 subscribers.

BayEngage has one-click synchronization of contacts, orders, and products with your Shopify, WooCommerce, BigCommerce websites, and more. You can also use BayEngage for your non-eCommerce websites.

BayEngage stands out for most of the features. Some of those are a user-friendly drag and drop email editor, 300+ pre-built email templates, millions of licensed stock images, signup forms to acquire subscribers, schedule campaigns in different time zones.

naren rajagopalan

Narendar Rajagopalan is the Director of Marketing at TargetBay with a passion for MarTech and all things eCommerce. When he’s not at work, he will be busy drinking Madras Filter Coffee or green tea (without sugar!)

How Much Do You Have To Pay For BayEngage?

Pay Only For Active Subscribers

Send up to 500 emails to 250 subscribers every month.
250 100,000

For 250 Subscribers / Month

Starts from It's FREE! / Month

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